http://americanhistory.si.edu/blog/national-parks-silk
In the autumn of 1926 one of the leading American silk textile manufacturers, H.R. Mallinson & Co., Inc. introduced a new series of printed dress silks for the Spring 1927 season. Inspiration for the series was drawn from the magnificent landscapes of several American national parks. Customers could choose from 12 different designs, each available in from eight to 12 colorways (combinations of colors) on three different fabrics (Mallinson’s trademarked fabrics: Pussy Willow, Khaki-Kool, and Indestructible Chiffon Voile). The silk fabrics were sold by the yard through specialty shops and department stores, and to custom dressmakers and ready-made clothing manufacturers. In the 1920s the ready-to-wear apparel industry was beginning to elbow aside the small dressmaker, tailor, and home sewer, but it had not yet taken over the market completely. Textile manufacturers still appealed to the ultimate consumer of their products through originality and quality, not just to the garment maker middlemen through price.